Cookie Policy

This Cookie Policy describes how PROFESSIONAL FILINGS LLC, owner and operator of bestchat.ai ("we," "us," or "our"), uses cookies and similar tracking technologies on our website. Although some parts of this policy are especially relevant to visitors in the EU and UK, this policy applies to everyone who visits bestchat.ai.

1. What Cookies Are

Cookies are small text files placed on your browser or device when you visit a website. They help websites function, remember preferences, understand usage, and support features such as analytics, security, and advertising.

Similar technologies, such as pixels, local storage, tags, and scripts, may perform related functions. For simplicity, this policy refers to these technologies collectively as “cookies.”

2. Categories of Cookies We Use

We may use the following categories of cookies:

Essential Cookies: These cookies are required for the website to operate properly. They support core functionality and cannot generally be disabled through our cookie tools.

Functional Cookies: These cookies help provide enhanced functionality, remember preferences, and personalize parts of your experience.

Analytics and Performance Cookies: These cookies help us understand how visitors use the website so we can measure performance, diagnose issues, and improve our services.

Targeting and Advertising Cookies: These cookies may be used to show more relevant advertising, measure ad performance, and understand user interests across websites.

3. Session and Persistent Cookies

Our website may use both first-party cookies, which are set by us, and third-party cookies, which are set by service providers or partners we use.

Cookies may be either session-based or persistent:

Session cookies: These are temporary cookies that usually expire when you close your browser.

Persistent cookies: These remain on your device until they expire or you delete them.

4. Third-Party Cookies and Tools

The specific cookies used on our website may change over time depending on our tools, integrations, and service providers. Examples of third-party cookies and related technologies we may use include the following.

Google Analytics

Purpose: Web analytics.

Cookies may include:

_ga: Used to distinguish users (2 years)

_gid: Used to distinguish users (24 hours)

_gat: Used to throttle request rate (1 minute)

PostHog

Purpose: Product analytics.

Cookies may include:

ph_[random string]: Used to identify unique users (1 year)

posthog_distinct_id: Used to identify unique users (1 year)

Google Tag Manager

Purpose: Tag management.

Cookies may include:

dc_gtm[property-id]: Used to throttle request rate (1 minute)

Customer.io

Purpose: Customer engagement and email marketing.

Cookies may include:

_cio: Used to identify users (20 years)

_cio_session: Session cookie (Session)

Google Ads

Purpose: Advertising.

Cookies may include:

IDE: Used for targeting and advertising (1 year)

ANID: Used for advertising (1 year)

DSID: Used for targeting and advertising (14 days)

Facebook Ads

Purpose: Advertising and targeting.

Cookies may include:

fr: Used for advertising and targeting (3 months)

_fbp: Used to store and track visits across websites (3 months)

Pinterest Ads

Purpose: Advertising.

Cookies may include:

_pinterest_sess: Used to maintain session data (1 year)

_pinterest_ct: Used for advertising (1 year)

_epik: Used for tracking conversions (1 year)

TikTok Ads

Purpose: Advertising.

Cookies may include:

tt_webid: Used to identify unique browsers (1 year)

tt_sessionId: Used to maintain session data (Session)

tt_appInfo: Used to store app information (1 year)

Microsoft Clarity

Purpose: Session replay, heatmaps, and UX analytics.

Microsoft Clarity helps us understand how visitors interact with our website, including clicks, scrolling, and page rendering, so we can improve usability and troubleshoot issues. In the EU, UK, and Switzerland, Clarity is loaded only after valid consent through Consent Mode. We also use masking features designed to reduce the capture of personal content entered into forms.

Cookies may include:

_clck: First-party cookie that typically lasts up to approximately 1 year and persists a Clarity user ID and preferences across visits to the same site.

_clsk: First-party cookie that typically lasts 1 day and connects multiple page views into a single session recording.

CLID: Third-party cookie that typically lasts approximately 1 year and identifies the first time Clarity saw the user on a Clarity-enabled site.

ANONCHK, MR, MUID, SM: Third-party Microsoft-domain cookies with varying durations. These support Microsoft-wide advertising and analytics operations and help manage whether certain identifiers are refreshed or synchronized. Clarity itself does not use ANID; ANONCHK indicates transfer settings.

Microsoft’s current retention periods for Clarity data are generally approximately 30 days for session recordings, up to approximately 13 months for heatmaps and aggregated or click data, and up to approximately 13 months for favorited or labeled sessions. After these periods, data on Clarity servers, including backups, is deleted according to Microsoft policy. For more information, review Microsoft’s Clarity Privacy Disclosure and Clarity Privacy page.

5. Managing Cookies

You can manage cookie preferences in several ways:

Cookie consent tool: Where available, use our website’s cookie consent tool to accept, reject, or change cookie preferences.

Browser settings: Most browsers let you block, delete, or limit cookies through browser settings.

Third-party opt-outs: Some providers offer their own opt-out tools, including:

Google Analytics: https://tools.google.com/dlpage/gaoptout

Google Ads: https://adssettings.google.com

Facebook Ads: https://www.facebook.com/ads/preferences

Pinterest Ads: https://help.pinterest.com/en/article/personalized-ads-on-pinterest

TikTok Ads: https://www.tiktok.com/setting/personalized-ad

For PostHog, Customer.io, Google Tag Manager, and Microsoft Clarity, please use our cookie consent tool to manage preferences. Where consent is required, Clarity cookies are set only after consent.

Disabling cookies may affect how the website works and may limit certain features or personalization.

6. Information Cookies May Collect

Cookies and similar technologies may collect information such as IP address, browser type and version, time zone, plug-ins, operating system and platform, URLs visited, interactions, session length, and related website usage information.

7. How We Use Cookie Information

We use information collected through cookies to:

Improve the website and services: Understand performance, fix issues, and make the website easier to use.

Personalize content and advertising: Provide more relevant content, recommendations, and ads where permitted.

Analyze website usage: Measure traffic, engagement, and how visitors interact with pages and features.

Protect our systems: Support security, fraud prevention, abuse detection, and platform integrity.

8. Automated Decision-Making and Profiling

We may use cookie information for automated decision-making or profiling, particularly for personalized advertising and content. Where applicable law gives you the right to object to this processing, you may exercise that right by contacting us or using available preference tools.

9. Data Retention

Retention periods vary depending on the cookie and its purpose. Essential cookies are often session-based. Analytics and advertising cookies may remain for up to 2 years unless you delete them sooner or change your preferences.

Microsoft Clarity retention is described above, including approximately 30 days for recordings and up to approximately 13 months for heatmaps, aggregates, and favorited sessions.

10. International Transfers

Cookie-related data may be transferred to or processed in countries outside the EU or UK. Where required, we use appropriate safeguards for these transfers, including Standard Contractual Clauses approved by the European Commission.

11. Your Rights

Depending on your location, including if you are covered by GDPR, you may have rights relating to personal data collected through cookies. These may include rights to access, correct, delete, or object to certain processing of your personal data.

To exercise these rights, please contact us through our Help Center.

12. Changes to This Policy

We may update this Cookie Policy from time to time. If we make significant changes, we will provide notice by posting a prominent notice on our website or by using another appropriate method.

13. Contact Us

If you have questions about this Cookie Policy, please contact us through our Help Center linked in the footer or by email at support@bestchat.ai.

By continuing to use our website, you consent to our use of cookies as described in this policy.